One tiny task before we begin
A head, a body, a few questionable limbs. No portfolio review involved.
Editorial instincts / Designer's eye / Systems brain
The short version of a long story
I'm Andrei Banu, 28.
I started with words, learned to think in visuals, then built the systems that make both perform. Today I move between brand, web, media, data and automation without losing the story that connects them.
01 / The story
Scroll through the chapters
2016—2020
Press / Jurnalul de Ialomița
I worked as both reporter and editor: covering press conferences, developing leads, conducting interviews and investigations, writing my own pieces, editing other journalists' work and helping shape the final page layout.
Find the signal. Ask the better question. Make the answer worth reading.2020—2022
Digital / A second toolkit
While working in the press, I was already learning marketing design, packaging, web development, paid advertising and media buying. The screen did not replace the story. It gave it more places to work.
2022—2024
Brands / Physical and digital
Brand work expanded the canvas. Identity, social, packaging, outdoor and the physical space became one connected experience instead of a collection of isolated assets.
2024—Now
Growth / Connected systems
Strategy now runs end to end: from the first impression to the qualified lead, from campaign data to CRM routing, and from manual work to useful automation.
02 / Selected work
Three chapters. Different industries. The same appetite for difficult problems.
Private healthcare / Ialomița
2020—2022
First digital project
A website and appointment journey, digital and print assets, plus Meta Ads and Google Ads — one coherent patient acquisition experience.
Brand experience / Hospitality
2022—2025
Bucharest → Dubai
I shaped the visual presence of Bossman's Burgr Factory across digital, print and outdoor, carrying the brand from a phone screen to real restaurant façades.
The creative relationship continued with the 2025 identity for Slider, their franchise-ready smash burger concept.
Growth strategy / Performance / Automation
2024—Now
Complete roofing solutions
A two-year marketing strategy connecting website optimization, Meta and Google campaigns, social content, organic TikTok, CRM coordination and an AI-assisted lead intake flow.
The system gathers contact and location data, routes each opportunity to the right regional consultant, and keeps people focused on closing.
2024 revenue increase vs. 2023
2025 revenue increase vs. 2024
Lead-to-customer conversion in 2025
Not a campaign. A connected system.
2026 / Cross-border growth
By capitalizing on meaningful price differences between markets, I helped EUROTIGLA expand into the Varna and Dobrich regions.
The wider picture
0+Companies supported across hospitality, agriculture, construction, healthcare and financial services.
03 / What I bring
04 / Off the clock
02.10.1997
Fascinated by geopolitics and the history of religions, deeply loyal to blues music, and happiest when crossing a border with a new place ahead.
Travel log
ALLNext chapter
ES / PTThe plan: trade one beautiful coastline for another.
Languages / CEFR levels
Got a complicated problem?
Send the brief. I'll bring editorial clarity, visual instinct and systems thinking.